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Chrome : Shiny and/or toxic?

Yesterday I installed Google's new toy: The Chrome webbrowser. The looks are very slim as it's using your full screen, nice fonts, no needless borders and I really like the tabs at the top! So it's shiny like chrome...
And Google claims that Chrome is also very fast. Indeed a lot of pages seems to render more quickly than FF or IE did. But I also noticed that on some sites pictures or other more advanced/heavy features are shown half or aren't loaded at all. That way it is easy to claim to have the fastest browser...
But remember how Google earns it's money! It sells adds on their search pages. The better the advertisements fits the fervour of the searcher, the higher the number of hits, the higher the fee. So Google looks for the adds based on your current search...and your previous searches. I think they also record the results you click on (if you look at the source code of a search result page, you can see that the links are not 'just links', but there is also a javascript function executed when you click on them). But until now Google only gathers information when using their search engine.
But what happens when you use a Google browser? When Google can track all your internet traffic by their own browser, they can show you advertisements based on your complete internet history, so matching your fascination even better, and thus earning more money.
Remember, Chrome (or Chromium) is shiny and toxic (wikipedia)!
Or am I just being paranoid?
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